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Sunday 17 February 2013

Chapter 11: Customer Relationship Management



Opening Case Study Questions Second Life

Question 1 :

  • Why is it important for any company to use customer relationship management strategies to manage customer information? 
Answer 1 : 
  • Customer relation management is the technologies that can help organizations answer tough questions such as who are their best customers and which of their products are the most profitable. Next,customer relationship management solutions make organizational business processes more intelligent. This is achieved by understanding customer behaviour and preferences, then realigning product and service offerings and related communications to make sure they are synchronized with customer needs and preferences. 
 Question 2 :
  • If the virtual world is the first point of contract between a company and its customers, how might that transform the entire shopping experience?
Answer 2 :
  • It can easy for the customer when do a transaction, and do not be physically at the place such as when  shopping.
  • It can save our time and energy to find the product or service that we want.
  • If we as a seller,we can know the footprint and background of our customer and what kind of product she or he always search or buying.






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